Great Explainer Videos: Gisteo's Collection Of All-Time Favorites

Alex's Lemonade Stand

This gisteo will always have a special place in our hearts because it was one of our early productions and it's just a great cause, inspired by a remarkable child. It gives viewers a touching snapshot of who Alex was and the foundation that was born from her amazing determination.

When Alex, who was diagnosed with childhood cancer just before her first birthday, was four, she told her parents she wanted to set up a front-yard lemonade stand. Her plan: to give the money to doctors to help them find a cure. Her first "Alex's Lemonade Stand" raised an astonishing $2,000 in one day. While bravely fighting her own cancer, Alex continued to set up lemonade stands every year. As news spread of the remarkable girl so dedicated to helping other sick children, people everywhere were inspired to start their own lemonade stands—donating the proceeds to her cause. When Alex passed away at the age of eight—her stand and inspiration had raised more than $1 million towards finding a cure for the disease that took her life. Alex's Lemonade Stand Foundation was started by her parents in 2005 to continue the work that Alex began. Since Alex set up her first lemonade stand in 2000—truly exemplifying the saying "When life hands you lemons, make lemonade"—the foundation has raised more than $55 million. For more information on our services, visit



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