CATEGORY: KINETIC TYPOGRAPHY
This was one of our earliest kinetic typography examples and one of the first projects we did for a truly global brand like Intel. It was a honor to produce this teaser for Intel's campaign featuring world class climber Marty Schmidt as he attempted to scale the highest mountain in the world- Mt. Everest. Braving altitude sickness, fierce, punishing weather and ferocious winds, Marty and his team took the ultralight, ultra-sleek Ultrabook with him. The verdict? A resounding thumb's up — for its speed, reliability, and amazing SSD (solid state drive) storage. The verdict on this beautifully inspiring gisteo was also a big-time thumb's up and spurned a great deal of interest around our kinetic typography style. For more information on our services, visit Gisteo.com.